Consumer product · Patient capital Est. 2026 · London

Common Ground.
Uncommon Outcomes.

Common Partners acquires and grows established consumer businesses, in close partnership with the founders, owners and teams who built them.

Start a conversation → How we work

01 — The idea

We hold what we acquire in common.

Most businesses are not built in boardrooms. They are built by people: founders who gave years of their lives, managers who showed up every day, teams who cared more than they were paid to. When those businesses come to a crossroads, they deserve more than a transaction.

We are drawn to consumer businesses with real foundations: products people love, teams with pride in their work, and owners who want to see what they built continue to thrive. We are not here to extract. We are here to build.

We bring patient capital, hands-on operating experience, and the kind of long-term thinking that only comes when you are genuinely invested, not just financially, but personally.

02 — What we look for

Established consumer businesses, at a crossroads.

£1–10m

EBITDA. Established, profitable consumer businesses with real foundations and genuine customer equity.

Transition

A founder or owner approaching succession, retirement, or ready to step back from day-to-day operations.

Latent upside

Strong fundamentals but unrealised potential in technology, distribution or innovation.

A capable team

Committed people who would thrive with a hands-on operating partner rather than a passive investor.

Focused on health, wellness and beauty, backing the brands people choose, return to and recommend.

03 — How we work

We operate. We partner. No passengers.

We show up

We work inside the business, not above it. The best decisions are made close to the ground.

We're patient

Disciplined, long-term capital with no artificial pressure to exit. We build on the timescale the business deserves.

We're honest

We say what we think, keep our commitments, and treat every conversation with care and discretion.

We're selective

Concentrated, high-conviction decisions. One thing done well over many done adequately.

We're aligned

We don't take fees from businesses we don't own. We succeed when the business succeeds.

04 — Who we partner with

We're selective about who we partner with, and direct with everyone we meet.

Owners & founders

You built something real.

Whether you're thinking about succession, stepping back, or simply finding the right partner for the next stage, we offer a considered approach and a genuine commitment to what you've built.

Advisors & intermediaries

Active, decisive, discreet.

We focus on consumer businesses around £1–10m EBITDA where operational value-add is the thesis. We move quickly when the fit is right, and we're transparent when it isn't.

Management teams

We back you, not replace you.

We're here with capital, strategy and the operational support that removes friction. The best businesses are run by the people who know them best.

05 — Who we are

Ben Taylor

Founder

Ben is an operator and entrepreneur with deep experience in consumer, across brand, commercial strategy and growth. He leads sourcing, diligence and post-acquisition operations, working closely with management teams to drive performance and realise potential.

Common Partners combines that operating capability with the patient, disciplined capital of experienced investors who share a conviction that the best outcomes in business come from close relationships, long-term thinking, and genuine alignment of interest.

We are selective about what we acquire, deliberate about how we operate, and serious about what we build.

06 — Start a conversation

Let's talk.

ben@commonpartners.co

Whether it leads somewhere or not, every conversation is treated with care and discretion. We welcome introductions through established advisors.

Common Ground.Uncommon Outcomes.